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Senior Technical Artist

Virtual Football Studio

Project Overview
A fully virtual football studio used for Premier League broadcasts across five European countries.

The original studio design was created by a set designer, while I was responsible for bringing the environment to life in Unreal Engine through texturing, lighting and extensive real-time functionality.

My Role
My main responsibility was developing the interactive and data-driven systems inside the studio.

I designed and built a range of graphics elements using Unreal Engine Blueprints, including standings, lineups and other live data-driven graphics. These elements are integrated directly into the virtual environment and can be updated dynamically during production.

I also developed the functionality for the studio’s large LED screen, which supports highly dynamic animations, transitions and content flows.

Key Features

  • Fully virtual Unreal Engine studio
  • Texturing and lighting in Unreal Engine
  • Data-driven standings and lineups
  • Custom Blueprint-based graphics systems
  • Dynamic LED screen content and animation
  • Real-time updates during production
  • Designed for multi-market use
  • Used for Premier League broadcasts in five European countries

Result
A flexible, data-driven virtual studio where graphics, live data and dynamic visual elements are fully integrated into the Unreal Engine environment.