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Senior Technical Artist

Virtual Football Studio & Pub

Virtual Football Studio & Pub

Project Overview
A virtual football studio concept created to combine a modern broadcast environment with a more relaxed pub-inspired area for discussions, analysis and presentation.

My Role
I was responsible for the complete visual development of the studio, from early concept and design to final implementation. AI was used during the concept phase to explore ideas and visual directions, while the final environment was modeled in Cinema 4D and then textured, lit and assembled in Unreal Engine.

Key Features

  • Complete virtual studio and pub concept
  • AI-assisted visual development
  • 3D modeling in Cinema 4D
  • Materials, texturing and lighting in Unreal Engine
  • Designed for real-time virtual production

Result
A flexible virtual football environment combining a polished studio look with a warmer, more informal pub atmosphere, designed entirely for real-time use in Unreal Engine.